I’m excited to bring you news about Marriott International’s ambitious expansion plans in France. The renowned hospitality company has confirmed it will introduce ten stunning new properties across the country by the end of 2025. This development not only affirms the strength of France’s tourism industry but also underlines Marriott’s unshakeable commitment to creating unparalleled guest experiences globally.
Marriott’s expansion in France
Marriott International is set to significantly broaden its presence in France. They plan to increase the portfolio by an impressive 10 new properties within the next four years, targeting both established tourist hubs and emerging destinations. By the end of 2025, Marriott International aims to enrich different areas of France with exceptional hospitality offerings that span various brands within their portfolio. These new properties will include a mix of luxury retreats, family-friendly resorts, and boutique hotels—promising something for every kind of traveler.
A focus on diverse destinations
A notable aspect of Marriott’s expansion plan is its focus on diversity. While some new properties will open in popular urban locales like Paris and Nice, others will spring up in regions less frequented by tourists. Normandy and the French Riviera are just a couple of the off-the-beaten-path destinations where Marriott plans to extend its footprint. This focus on diverse geographic regions underscores Marriott’s commitment to connecting travelers to unique and lesser-known aspects of French culture and heritage.
What this means for sustainable travel
The expansion of Marriott International in France is also great news for those of us who favor sustainable travel practices. Marriott has been a long-standing champion of sustainable tourism, with numerous initiatives aimed at reducing its environmental footprint, supporting local communities, and preserving cultural heritage. The company’s expansion in France, therefore, is likely to carry forward this momentum and contribute significantly to sustainable tourism in the country.
Enhanced travel opportunities
With the launch of these new properties, travelers will get a chance to explore France in a more immersive and responsible way. Whether it is staying in a sustainably designed resort in Normandy or engaging with local Parisian communities through Marriott-sponsored initiatives, these new opportunities will not only enhance the travel experience but also leave a positive impact on the local communities and environment.
In the end, I see this expansion as a significant win for travelers and France alike. The emergence of more choices in accommodation will undoubtedly allow us all to tailor our trips to our specific interests and needs. Moreover, Marriott’s demonstrated commitment to sustainable practices provides the reassurance that our journeys will contribute to the welfare and sustainability of these beautiful destinations we love so much. As we look towards the future of travel, this blending of luxury and responsibility – a hallmark of Marriott International’s services – is encouraging.

Ava Thompson is a vibrant and adventurous travel writer, who has been captivating audiences with her vivid storytelling and insightful travel tips for nearly a decade. At the age of 29, Ava has already traversed the globe, exploring over 60 countries on six continents. Her passion for discovery and her degree in Cultural Anthropology from the University of California, Berkeley, have fueled her pursuit to uncover the world’s hidden gems and share them with her readers.
Ava’s journey into travel writing began shortly after her graduation, when she embarked on a year-long solo backpacking trip. Her experiences, from the bustling markets of Southeast Asia to the serene landscapes of the Scandinavian fjords, became the foundation of her now-popular travel blog. This platform not only showcased her talent for engaging narrative but also her keen eye for the cultural nuances that make each destination unique.
As the lead travel writer for a major online news outlet, Ava specializes in off-the-beaten-path destinations, sustainable travel practices, and cultural immersion experiences. Her articles are a treasure trove of practical advice, covering everything from budget-friendly itineraries to luxury retreats, always with a focus on traveling respectfully and responsibly.
Beyond her written work, Ava is a sought-after speaker at travel conferences, where she shares her expertise on ethical tourism and the transformative power of travel. She is also deeply involved in various conservation projects, advocating for the protection of natural sites and cultural heritage around the world.
Ava’s infectious enthusiasm for adventure and her commitment to sustainable tourism make her a beloved and inspiring figure in the travel community. Through her stories, she encourages her readers to embrace the unknown, connect with different cultures, and see the world with an open heart and mind.