Travel is more than seeing new sights and collecting memories, it carries an element of responsibility. As modern explorers of the world, it’s our duty to ensure that our explorations do not harm our planet’s heritage and rich cultures. A recent partnership caught my eye, one that champions cultural preservation in the picturesque city of Venice, Italy. It’s a beautiful blend of sightseeing, responsible tourism and the sustenance of unique local traditions that are on the brink of being forgotten.
Treading lightly with TreadRight in Venice
If there’s one organization that sets the gold standard in responsible tourism, it’s The TreadRight Foundation. A not-for-profit organization, TreadRight aims to make travel matter. Their commitment is to ensure that the places, wildlife and people we visit remain for future generations to enjoy.
This time, TreadRight’s mission took them to Venice, one of the most visited cities in the world. They partnered with one of Venice’s lesser-known entities, the Barena Association. This new alliance was formed not only to celebrate the city’s iconic beauty but also the traditions that make it truly special.
Preserving the art of da Forcola
The Barena Association is dedicated to preserving and promoting the artisan craft of making ‘da Forcola’. Da Forcola refers to the handcrafted rowlocks used on Venetian gondolas. But with only a handful of artisans left who are skilled in this craft, the tradition is at risk of disappearing.
Through this partnership, TreadRight aims to provide support and funds to these local artisans, thereby helping keep the age-old tradition alive. This would also contribute toward ensuring a balance between tourist footfall and the preservation of Venice’s delicate local ecosystems.
The partnership also seeks to elevate the appreciation for such intricate handicrafts among tourists. There are plans to involve visitors in experiential workshops where they can learn about the process of da Forcola making firsthand, and understand the importance of preserving such unique cultural practices.
The impact and importance of sustainable tourism
Sustainable travel practices can change the world, providing local communities with the necessary support, economic stability and cultural preservation. TreadRight’s partnership with the Barena Association, with its emphasis on supporting local artisans and cultural heritage, sets a powerful example for all travelers and the industry. Not only does it allow visitors to feel more connected to the city and its traditions, but it also ensures the wealth of Venetian culture is preserved for future generations.
Inspired by this compelling story of sustainable tourism and cultural preservation, I encourage every traveller to get involved. Whether it’s through conscious choices, local engagement or by supporting organizations that protect and preserve, every effort counts. Because at the end of the day, it’s not just about stepping foot in a new part of the world – it’s about leaving positive footprints behind.
Ava Thompson is a vibrant and adventurous travel writer, who has been captivating audiences with her vivid storytelling and insightful travel tips for nearly a decade. At the age of 29, Ava has already traversed the globe, exploring over 60 countries on six continents. Her passion for discovery and her degree in Cultural Anthropology from the University of California, Berkeley, have fueled her pursuit to uncover the world’s hidden gems and share them with her readers.
Ava’s journey into travel writing began shortly after her graduation, when she embarked on a year-long solo backpacking trip. Her experiences, from the bustling markets of Southeast Asia to the serene landscapes of the Scandinavian fjords, became the foundation of her now-popular travel blog. This platform not only showcased her talent for engaging narrative but also her keen eye for the cultural nuances that make each destination unique.
As the lead travel writer for a major online news outlet, Ava specializes in off-the-beaten-path destinations, sustainable travel practices, and cultural immersion experiences. Her articles are a treasure trove of practical advice, covering everything from budget-friendly itineraries to luxury retreats, always with a focus on traveling respectfully and responsibly.
Beyond her written work, Ava is a sought-after speaker at travel conferences, where she shares her expertise on ethical tourism and the transformative power of travel. She is also deeply involved in various conservation projects, advocating for the protection of natural sites and cultural heritage around the world.
Ava’s infectious enthusiasm for adventure and her commitment to sustainable tourism make her a beloved and inspiring figure in the travel community. Through her stories, she encourages her readers to embrace the unknown, connect with different cultures, and see the world with an open heart and mind.
