The future of meaningful travel
Imagine a world where travel is not only an adventure but also a meaningful experience that contributes positively to the environment and local communities. We don’t have to imagine anymore, thanks to KLM Royal Dutch Airlines’ new brand platform – “Travel Well”. “Travel Well” is an initiative that embodies the notion of responsible, meaningful and conscious travel.
Now, this is not only about sustainable practices, but also about creating deeper connections with locals, fostering a sense of cultural appreciation, and truly immersing oneself in the destination’s culture. In essence, “Travel Well” is about enriching experiences that go beyond mere sightseeing. Let’s delve deeper into what this platform entails.
What “Travel Well” entails
“Travel Well” is ground-breaking in that it is reshaping the conventional perception of travel. By calling on travelers to “fly responsibly”, KLM is leading the way in promoting not just sustainable travel, but also meaningful exchanges between travelers and local communities.
Moreover, this ethos of travel is not confined to just the tourists. KLM is making a concerted effort to ensure all facets of their business practices align with this mission. By integrating sustainable practices into flight operations and their company culture, KLM is leading by example.
Why it matters
A significant shift in travel behaviour is necessary if we want to protect our beautiful planet and diverse cultures. KLM’s “Travel Well” ethos aligns perfectly with this and is a much-needed initiative in the travel industry.
“Travel Well” represents a challenge – a challenge to travel more mindfully, more respectfully, and more meaningfully. The consequence of this challenge is clear – travel will not just be about seeking new adventures, but it will also be about creating impactful and meaningful encounters.
“Travel Well” is more than just a slogan, it is a philosophy we all need to embrace. As we indulge our passion for exploration, let’s always remember to travel well – for ourselves, for others and for the world. The true essence of travelling is not to observe, but to participate, experience and learn. With every journey, we can add value to the world, and in doing so, we find that we also add value to ourselves.
So, as you plan your future trips, I encourage you to go beyond just filling your itinerary with top-rated tourist attractions. Engage deeply with the local culture. Learn a few phrases in the local language. Try the local food. Make an effort to understand the local way of life. In short, “Travel Well”.
“Travel Well” is set to change the way we travel, and I cannot wait to see the positive ripple effects it will create. Here’s to embracing a new era of meaningful and responsible travel!
Ava Thompson is a vibrant and adventurous travel writer, who has been captivating audiences with her vivid storytelling and insightful travel tips for nearly a decade. At the age of 29, Ava has already traversed the globe, exploring over 60 countries on six continents. Her passion for discovery and her degree in Cultural Anthropology from the University of California, Berkeley, have fueled her pursuit to uncover the world’s hidden gems and share them with her readers.
Ava’s journey into travel writing began shortly after her graduation, when she embarked on a year-long solo backpacking trip. Her experiences, from the bustling markets of Southeast Asia to the serene landscapes of the Scandinavian fjords, became the foundation of her now-popular travel blog. This platform not only showcased her talent for engaging narrative but also her keen eye for the cultural nuances that make each destination unique.
As the lead travel writer for a major online news outlet, Ava specializes in off-the-beaten-path destinations, sustainable travel practices, and cultural immersion experiences. Her articles are a treasure trove of practical advice, covering everything from budget-friendly itineraries to luxury retreats, always with a focus on traveling respectfully and responsibly.
Beyond her written work, Ava is a sought-after speaker at travel conferences, where she shares her expertise on ethical tourism and the transformative power of travel. She is also deeply involved in various conservation projects, advocating for the protection of natural sites and cultural heritage around the world.
Ava’s infectious enthusiasm for adventure and her commitment to sustainable tourism make her a beloved and inspiring figure in the travel community. Through her stories, she encourages her readers to embrace the unknown, connect with different cultures, and see the world with an open heart and mind.
