Inteletravel and Royal Caribbean champion professional development and sustainable tourism with ASTA memberships

Inteletravel and Royal Caribbean champion professional development and sustainable tourism with ASTA memberships

Anyone interested in the travel industry knows that affiliations and memberships greatly matter. They are not only a testament to an agency’s credibility, but they also provide a wealth of resources and network opportunities to travel professionals. Recently, a significant development took place in the world of travel agency memberships that recreated some ripples in the industry.

InteleTravel and Royal Caribbean’s grand collaboration

Just last month, two giants of the travel industry, InteleTravel and the Royal Caribbean Group, announced a groundbreaking collaboration. The two have decided to award over 450 American Society of Travel Agents (ASTA) memberships to travel professionals. This move is seen as a strong indicator of their commitment to promoting professional development and ethical business practices in the travel industry.

ASTA, the world’s largest association of travel professionals, plays a huge role in the industry. It champions professionalism and integrity among its members, and provides essential education and training resources. Any travel professional having an ASTA membership equates to having the seal of approval in the industry. This collaboration is undoubtedly an excellent opportunity for these 450 travel professionals who are now part of the ASTA community.

The bigger picture: Promoting sustainable tourism

The importance of ASTA memberships

While the direct benefits to the 450 beneficiaries of the ASTA memberships are immediate and significant, the bigger picture and implications for the travel industry are even broader. By ensuring that a large number of travel professionals have ASTA memberships, InteleTravel and Royal Caribbean are championing the advancement and integrity of an industry that has been hard-hit by the pandemic. They are investing in the future of travel.

See also :   Discovering Alaska's hidden treasure: the new cruise destination - port of Klawock

The sustainable tourism agenda

This move also underscores the increasing emphasis on sustainable tourism practices and responsible travel. It is aimed at strengthening the knowledge and skills of professionals who recommend destination choices to travelers, ultimately influencing tourist behavior towards more sustainable options.

A better-informed travel professional community will contribute to the promotion of best practices, ethical business, and eco-friendly traveling. As clients are increasingly becoming more conscious about their travel choices, travel professionals can guide these conversations and steer them towards a more sustainable direction. This will help tourists make well-informed decisions that minimize their environmental footprint and maximize positive impacts for local communities.

The current collaboration marks only the beginning of what could be an industry-wide movement towards better education and empowerment of all its members, driving the travel industry towards a more sustainable and responsible future.

Moving forward, let’s hope that more companies will mirror the initiatives of InteleTravel and Royal Caribbean. Mergers like these are key to catalyzing industry-wide improvements and setting higher standards for the travel industry as a whole. As we step into unchartered territories in a post-pandemic era, promoting ethical and sustainable touristic behaviors seems to be paramount for the revolution and evolution of the travel industry. This remarkable step draws attention to the necessity of fostering conscientious travel in our time, and it will indeed be exciting to see what unfolds in the upcoming days.

Leave a Comment